The Washington Post, “How capitalism cornered the market on authenticity”

In response, creative entrepreneurs looked for alternative lifestyle options. One particularly successful example was Roycroft, a Utopian community in western New York. Established by Elbert Hubbard, a late-19th-century soap mogul turned anarchist publisher, Roycroft offered an off-grid respite from urban industrialism, one where members could focus on making artisanal crafts.

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